During one of the film industry’s “worst” summers at the box office, first-time director Gene Stupnitsky’s Good Boys stood out above the rest. It broke through the flop-machine of comedies from Seth Rogen’s other project Long Shot to Mindy Kaling’s Late Night and everything in between: movies with big names that received rave reviews, yet failed to reach the audiences they hoped to snatch up.
The budget for Good Boys was $20 million. How much it made on its opening weekend? $21 million. The almost-perfect storm of Rogen’s stamp of approval, middle school humor that grosses its viewers with both sweetness and a slew of sex jokes, and a well-made trailer signifying the end of summer led to a surprise success, a feel-good film that both critics and audiences have gushed over.
It was easy and enjoyable. The performances from the bean bag boys along with the entire supporting cast were just lovely, and the ending provided a gentleness I could feel coming yet still led to a smile on my face. The ridiculousness of the boys taking sips of beer and running through crowded highways made me laugh just enough for me to leave the theater feeling it was money well spent.
Yet 20 minutes later, I couldn’t tell you all three of the main characters names. I couldn’t recall specific lines of dialogue, or even tell you what the conflict (or the overcoming of that conflict) of the story turned out to be. I forgot it almost immediately, looking back with fondness on a memory that feels vague because of its age.
It felt like a movie from my childhood, relatable in terms of the feelings associated with seeing the film and all the now disassociated scenes and songs, but not recognizable and certainly not memorable. To me, it was a Netflix movie you decide to watch because it’s simply there, and you forget the next day because it’s not in front of you anymore.
I’ve seen Good Boys before. We all have. We’ve seen it in theaters, and we’ve certainly seen it on Netflix, Hulu, and Amazon. Iterations of middle school boys doing dumb shit pass more frequently than we even realize. This doesn’t make it less enjoyable, nor does it make it less necessary. At this time, it might even have a larger impact in creating a ray of light on another awful news day. The originality of the bean bag boys feels a bit washed, dried, folded up, and shoved right back into the machine, and that doesn’t sit well.
Compare this film with Booksmart for example. Both films were made with first-time directors: Stupnitsky and Olivia Wilde. Both films were released by mid-major studios: Good Universe and Annapurna. Both films are raunchy comedies focused on young friend groups having one wild day (or one wild night). Both are “certified fresh” on Rotten Tomatoes. Both films even have doses of Molly Gordon, for good reason, peppered in.
Though differing marketing campaigns and distributors should be noted, it’s a harsh comparison once you look at the box office results. Booksmart, made by a female director and showcasing a fresh (and mostly) female cast, operating on a $6 million budget, grossed a total of $23 million after 77 days in theaters. In contrast, after 22 days in theaters, Good Boys, made by several hordes of white men, has grossed $75 million and counting. I’m glad a mid-major comedy is making money. I just think it’s the wrong one.
Not all critics lauded Stupnitsky’s film, though. It was hardly enough to garner an R-rating. The 25th “FUCK” by the bean bag boys was an endless echo. The runtime was 89 minutes yet it could have been 60, maybe even a clean 30. The heralded kissing party was, somehow, underwhelming. And I’m skeptical that these boys would even be friends.
I liked Good Boys and I look forward to half-watching it on Netflix while making dinner 3 months from now.